
After slightly more than 8 years on the DStv platform, the platform has decided to not renew its contract with the Eurocentric news service.
The main reasons cited for the termination is low viewership and poor viewer feedback on the channel.
Back on September 6th 2012, DStv moved the channel off of its extremely favourable channel number 404 where it was just one press of the P+ button away from eNCA which back then had well more than 60% market share, therefore Euronews attracted many casual viewers who were looking for news durin ad breaks.
Where did the platform move the channel to? The abyss of channel number 414, after the Russian centric RT, Parliamentary Service, chinese centric CCTV News and the commerce channels and overall the second last channel of DStv's well more than 100 channels. In other words, a channel number where it could, and did, get lost.
A few months later in April 2013, the channel was made available to DStv's Family and Compact bouquets as well (It doesn't take too long to figure out why that move was made).
The channel is the only news channel on the platform that is anchor free, depending solely on voice overs and translators for live events. This could be seen as a downfall whereby a channel that lacks any on air personalities is getting lost in a market where personality-driven news is where virtually all news broadcasters are headed to.
Having no anchors also meant that the channel could easily implement what has to be by far its most identifiable trait, being available in multiple languages. These languages were, for the most part: English, French, German, Portuguese and Spanish(all of which, with the exception of Spanish, has their own DStv bouquets). At some point, however, the Portuguese feed was dropped, though there wasn't exactly a viewer outcry.
There are now 15 news and commercial news channels on the DStv platform.


Above is one of ANN7's latest adverts, and has become expected of the channel, it is riddled with errors.
Avashnee Vandiar is ANN7's entertainment news editor, the entertainment anchor on ANN7 Prime and hosts East N Style on the channel on the weekends.
I do not know how long this has been the case, but eNCA is now officially referring to Paula Chowles as the channel's "Parliamentary Correspondent."



