News Channel Audience Share for June 2014

 

 Thanks to eNCA's Patrick Conroy, the above graph shows the audience share for most of the news channels' audience share for the month of June.

As seen in the graph, eNCA remains the most watched news channel in the graph, still holding more than half the total audience share. eNCA has been the news leader by more than a mile for quite a few years, but it seems as if they finished first for the very first time the way on air talent like Gareth Edwards and Justice Malala reacted on Twitter to seeing this graph on Twitter.

SABC News also continues to grow, now cementing its place as the second most watched news channel in the country. At the SABC Upfronts for advertisers and the media, the organisation said they plan on receiving R25 million worth of ad revenue from  the channel in this year.

South Africa's third news channel, ANN7, is the fourth most watched news channel on the DStv platform, behind Skynews. Though its 7% market share is something some may laugh at, it is a vast improvement from the 2% it had in its first few months. Unlike SABC  News that plans on attracting R25million in ad revenue this year, one just needs to watch ANN7 to see how it severely lacks any commercial advertising. Its on air ads comprises almost completely of ANN7 promos, DStv Promos, Public Service Announcements and ads for its sister newspaper, The New Age.

To analyse the data in this graph further, I thought I would rearrange the data by channel number:

As seen here, when channels are rearranged to reflect the order of their channel numbers, the further a channel is from eNCA, the lower its viewership tends to be. It can also be read that being on a channel number closer to eNCA is a hot property if you want to catch the attention of channel surfers who are looking for news to watch should eNCA be in an ad break or taped programming.