Sunday 31 August 2014

eNCA Refreshes its on air look

















eNCA, South Africa's most watched news channel, is set to refresh the channel's onscreen graphics package and also its website's design. The eNCA logo is also being modified since launching 2 years ago to coincide with the channel's launch in the UK.

The new logo and onscreen presentation will go live on Monday, the 1st of September 2014, though it will be rolled out on its website, enca.com, from the 31st of August, to ensure the transition is smooth.

For the website, the move is more than just cosmetic. Since launching little over a year ago, the website has been running as a beta edition, which is a term used to describe a software product that though is ready for use, has a few tweaks to be made before it is "completely ready." Some of the tweaks made include the websites background colour going from black to white, better integration of video and more information that is easily available for users. Content wise, the site's Africa section is to be expanded and also its Life section, which includes things like lifestyle and entertainment news.


Other than the logo and graphics change on the channel, everything will remain pretty much the same. The only issue I might have is that the studio will not completely match the new logo because, though the channel's logo has changed in the past, this is the first time that the colour itself changes.

A new on air ident for breakfast show Morning News Today, who will be the first show to use the new graphics:




 

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