Thursday 16 July 2015

ANN7 Prime Now Allows Viewers to Call In

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Candy Harris and Sebenzile Nkambule Anchor ANN7 Prime
ANN7's prime time news bulletin, ANN7 Prime, is now allowing viewers to call in live on air during the programme's on air discussions.

This as these discussions now seem to be extended for over half an hour (sometimes closer to an hour) with so many in studio panelists that some guests have to sit on the secondary set.

Though I am not totally against viewer call in shows, it has to be done right. One show that seems to do it perfectly is SABC News Channel's Question Time, which is definitely not the channel's orime time bulletin.

Though some callers raise valid talking points, like the young girl that called in thinking that the recent amendments to sex laws in the country made legal, many callers are given a national prime time platform to air their hate speech, things like Nigerians are ruining our country, among others.

The in studio discussions are now just way too long, often preempting sports news and many other stories, meaning that viewers looking for a summary of the day's top news stories now have to look elsewhere.

ANN7 should turn this whole extended debate call in format into a show of its own but it should no longer be branded as the channel's main news bulletin, because it very faintly resembles one.

[don't get me started on how the channel's news banners seem to now rival the Daily Sun: everything gets an exclamation mark, everything gets sensationalised] 

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