Tuesday 1 December 2015

ANN7 Launches New Prime Time Business Show

ANN7 this past Monday November 30th launched a new daily business news show, called BizSense.

The show airs weekdays at 8pm and is anchored by KayaFM's business news DJ, Stevie B.

Airing at 8pm also means that the excellent ANN7 Prime, anchored by Sebenzile Nkambule, loses television time.

ANN7 now joins the other news channels with daily business reports, eNCA has Moneyline, anchored by Siki Mgabadeli and airs at 8:30pm while SABC News Channel has Business Report, which is anchored by Francis Herd and airs at 6pm.

The show has promised to differentiate itself from the competitors by focusing on the consumer, in other words, exactly what their competitors are promising.

The channel had not programming advisory issued ahead of time, even though, quite strangely, they actually have a marketing department. I wonder what they have ever done.

I also do not get the whole purpose of starting a business news show on November 30th, the start of the festive season when the corporate world tends to cool down and be less newsworthy.

BizSense is, of course, not ANN7's first attempt at a daily business news show. Previously, they had Rands and Sense, which was anchored by Nastassia Arendse by what quietly removed from the schedule when she left the channel. Not bringing back the Rands and Sense brand is a smart move, even though it has been an ANN7 brand since inception, as SABC2 has a show with the same name on their schedule.

On a side note, I was reading Nastassia's Twitter feed a while ago and when asked if she missed television, she echoed what so many others said, no, they do not miss the egos at all.

BizSense's first guest was Trade and Industry Minister Rob Davies, and the main revelation of the first edition was that the earlier you book your fight or accommodation, the cheaper it is. I kid you not.

No comments:

Post a Comment