Tuesday 1 November 2016

e.tv launches own lunchtime news bulletin

e.tv this past week launched its own lunchtime news bulletin separate from the News Day bulletin that has been simulcasting with eNCA for the past eight years.


The bulletin, broadcast from Johannesburg, is anchored by Duduzile Ramela from the same studio used for eNews Direct, which she also anchors. This means that she goes on air for the first time at 1pm and signs off at 7pm, quite a long workday. With e.tv looking to cancel prime time news, this is probably where the eNews Direct team will move to permanently once they get cancelled (It must really suck producing a news bulletin you know the channel you on doesn't want).

For the last few months (and prior to that as well but with less consistency) breaking news coverage on eNCA meant that News Day could not start at the top of the 1pm hour, leading to e.tv having a separate traditional news bulletin, anchored by the usual News Day team with Cathy Mohlahlana having to work overtime on eNCA to cover the breaking news.


Having a separate bulletin also means that neither eNCA or e.tv has to end the bulletin with the line, "For our eNCA viewers, News Day continues after the break but for those of you watching on e.tv this is goodbye."

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