Sunday 11 December 2016

Guptas tried to buy stake in SABC News Channel

Former SABC Acting CEO Phil Molefe.
The inquiry into the state of affairs of the public broadcaster began this past week. Among the more interesting revelations of the inquiry this past week was that the Gupta family attempted to buy a stake in the SABC's 24-hour news channel, SABC News Channel (DStv 404).

This is according to Phil Molefe, who was the group's head of news at one point in time and acting CEO thereafter.

Though it would be less controversial if they tried to buy a stake in, say, SABC1, attempting to buy a stake in the public broadcaster's news channel is something that should be raising more concern than what it is. You cannot separate the 24-hour news channel from the newsroom and news gathering operations.

There is also absolutely no way that trying to buy shares in a news channel can be pure of intention. News channels have extremely high operating costs and are generally not profitable to run. Organisations around the world run news channels mainly for the prestige and the only way CNN was able to make a reported $1billion dollars in profit this year is because of record high viewership driving up ad revenue and transmission fees from different pay-tv platforms not only in the US but around the world.  Now consider the fact that SABC News Channel's only income would be transmission fees from Multichoice (ad revenue is small for pay tv channels in SA).

What is the return on investment the Guptas could have received? Editorial influence of the country's largest news organsisation?

This bit of information also adds new perspective on the launch of ANN7. South African went five years with having just one news channel (eNCA), but went a mere three weeks with having two as ANN7 went on air in what seemed to be a rushed launch just 21 days after SABC News Channel went on air.

ANN7 is part of Infinity Media, which has among its shareholders the same Gupta family that tried to buy a stake in a public news channel.

[THIS ARTICLE IS DIFFERENT IN STYLE COMPARED TO MY RECENT WORK. FEEDBACK WOULD BE APPRECIATED]

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