Is This A First?

Last Saturday evening was the annual Metro FM Music Awards, which was broadcast on SABC1 and MetroFM.

Though the event is likely to draw millions of viewers, it was Twitter that caught my attention during the event. Take a look below:

If you don't notice it, let me tell you: Not only was the MetroFM Awards the Number 1 trending topic on Twitter, it was number two, AND three, AND four, AND, well you get where I'm going, all the way to the top ten.

Yes, the MetroFM Music Awards occupied each and every position in the top trending topics in South Africa for the entire broadcast, and a few hours after as well.

Could this be the first time this has ever happened?

What makes the feat more impressive is that the broadcast itself did not have to constantly remind viewers about social media or have a constant hashtag on screen throughout the event to 'force' the event to trend the way other broadcasters do.