The biggest observation from this is the three channels that pulled a 0% audience share. Having three channels have 0% pulls the credibility of the whole audience measurement poll into question. One has to wonder whether the sample size used for these polls are large enough and, more important, reflective enough of the demographics of DStv viewers. DStv has been growing rapidly in recent years, which has meant rapid changes in the demopgraphics of subscribers. Whether these changes are captured in this data is now highly questionable.
Ignoring the above, here are the highlights:
- eNCA is once again comfortably holding more than half of the audience share.
- SABC News Channel is getting closer and closer to getting to that 20% mark. The channel's slight tweaks and highly simplified schedule is starting to payoff well.
- Thanks to the circus of the US elections inching close to its peak in October, along with multiple debates, CNN just shot up rapidly to third place, just below 10%, which I would think is near to an all time best for the channel since the 2013 expansion of the domestic news channel offering.
- ANN7's audience share for October worryingly declined. Why is it worrying? The channel's South African of the Year Awards show, which usually leads to a ratings bump did nothing. Personally, I think this is a result of the Awards being branded very poorly this year (Dropping the elegent and understandable 'I Am South African' brand in favour of the cheap sounding and appearing 'SATY Daily Show') and weakly scheduled.
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