RATINGS: Which News Channels Were the Most Watched for the Month Of October in South Africa?

Courtesy once again of Patrick Conroy, we now have yet another glimpse into the world of which news channel is watched the most in South Africa and DStv.

Business Channels First:
CNBC Africa has once again overtaken Business Day TV as the most watched Business News channel in the country (1.68% compared to 0.52%). During the month of October, CNBC Africa aired the 3rd Republican Debate, though it did not send out programming advisories before hand. October also brought with it the Mid Term Budget Speech on the 21st of the month with the channel providing wall to wall coverage of the speech while Business Day TV was showing repeat content.
Compared to September, CNBC Africa is up 16% while Business Day TV's ratings went down double digits, month on month.

International News Channels next and in a month filled with US Politics news and unrest in the Middle East, CNN remains in first place, though its 4.04% share is down from the 5.69% in the prior month when it had a Democrat Primary Debate on its schedule which aired live and repeated in prime time.
They are followed by Al Jazeera English and BBC World News. Combined, one in ten viewers who watched a news channel in South Africa opted to watch an international one.

Now things get interesting...
Before I continue, I want to just put a bit of context into the Month of October 2015 in South African news with a single hashtag: #FeesMustFall. Yip, that happened during October and the graph above is a perfect indicator of which channel South Africans prefer when deciding where to turn for major domestic breaking news issues.

Firstly, ANN7. The downside: In a month with a major breaking news story in South Africa that developed over a number of days, if not weeks, to which the channel dedicated a large deal of resources, Sky News, a British news channel, was watched by more South Africans than a South African news channel.  More so, the channel also aired the South African of the Year Awards during October, an event that was trending on top of Twitter's list for most of that evening.
The upside? The channel's ratings were up 14% compared to September of this year, which is a large margin.
At this point, something has got to give at the channel. They have certain bright spots, for example the in depth analysis on ANN7 Prime and the quality of GameOn! is something often spoke about, but the rest of the channel's lineup need to see a step up in quality to remain relevant.
What's more, Sky News is available on DStv Premium and Extra only whereas ANN7 is available on absolutely all DStv bouquets including the R39 Easy View as well as Commercial packages.

In the same news climate as the above, SABC News saw their ratings decrease by just over 7% during October 2015. The channel's coverage, or lack thereof, of of the #FeesMustFall movement has been widely criticized and the South African public has made their voices heard by tuning out.

With absolutely spectacular coverage of the movement, eNCA remains more than comfortable at the top of the news mountain on DStv. The audience share was up a whopping 15%  compared to September, proving that quality coverage indeed leads to quantity in terms of viewership figures. The channel also trended on Twitter alongside #FreesMustFall and traffic to their website was up during the month of October.





.

Mid Term Budget Coverage Amid Student Protests

The SABC News Channel,  which has dedicated much less airtime to the student protests compared to the other news channels, covered the middterm budget from parliament as if there was no other big news happening in the country at the same time. Business anchor, Francis Herd, anchored coverage from the SABC's studio at parliament. Having a business news anchor and not a general news anchor at parliament also indicates the channel had no intention of shifting away from budget coverage to protest coverage. However, Francis did briefly mention the protests.  The SABC's budget buildup and coverage was simulcast on SABC3 from the 1pm hour, then SABC2 for the next 2 hours.

When it became clear that the happenings outside parliament would be affecting what goes on inside, the SABC decided to add a bit more focus to what was going on outside.

ANN7 showed scenes of student protesters outside parliament

On ANN7, it was as if the Midterm Budget speech was just another location of protests, i.e. only covering parliament from perspective of protesting students and not Minister Nene's speech. They continued with wall to wall coverage of the protests throughout the day. Kevin Brandt was situated outside parliament. The channel went live to parliament at 2pm, with no actual buildup to the speech. They added a video box with scenes outside parliament at about 2:20pm.

eNCA tried to find a common ground, covering the budget speech as normal as possible, with Andrew Barnes at parliament as usual, but not in the usual glass studio they have. He was instead among the protestors getting an on the ground feeling among the protestors. Throughout coverage of the proceedings, eNCA had a video box on screen showing live pictures from outside parliament.

CNBC Africa's prebudget panel

CNBC Africa covered the budget speech live, hosting both a preview and review panel on each side of the speech.

Like last year, Business Day TV did not provide any live coverage of the Mid Term Budget Speech.

-----------------------------------------------------------------------------------------------------------------------
At 2:43pm, Minister of Finance, Nhlanhla Nene, finally [tried to] started speaking on the budget, but this was followed by a "fees must fall" chant.

2:47pm: The EFF's Ministers in Parliament were escorted out of the National Assembly

2:47pm Students have broken through the entrance of parliament. eNCA's Lester Kiewit is only reporter live on the scene covering this

2:49 Minister Nene continues speech. eNCA shows Minister in small block while allowing the scenes  outside parliament to play out with full audio.

SABC News split screen of Minister Nene and student protestors

2:53 Stun grenades go off outside parliament as Minister continues to speak
SABC News goes split screen with Minister in parliament. ANN7 completely removes small video box from happenings outside parliament


3:07pm Not one local news channel (except CNBC Africa) is providing major coverage of the midterm budget speech anymore

2:55 ANN7 Cut away from budget speech completely, covering protests outside instead. Kevin Brandt is calling in

3:02pm Andrew barnes notes he has never seen this big of a crowd attracted to a midterm budget speech.

3:10pm Gates of parliament are closed with students now locked out

Business anchor, Francis Herd, has been taken off the air of the SABC News Channel with their coverage being shifted to their studio in Johannesburg, anchored by Anita
Nomawethu Solwandle is reporting live via phone on SABC News Channel

3:31pm eNCA becomes first major news channel to return to proceedings in parliament
3:34pm Minister Nene finishes his speech, which was barely seen by viewers other than those wathcing on CNBC Africa. MP's are advised to go to their offices after parliament session ends until they advised to 'leave safely'

3:35pm MMusi Maimane requests the President and Minister Nzimande go address the people outside

3:36pm House adjurns fo the day (I have no idea what was said in the budget speech)

After budget speech, SABC News Channel tries to do classical post budget tradition of getting reaction from Ministers in Parliament, and CNBC Africa is analysing the budget.
eNCA and ANN7 focusing solely on the riots.