Thursday 2 June 2016

eTV shakes up Sunrise

Sunrise revamped studio
eTV today announced big changes coming to its breakfast show, Sunrise.


First and foremost, the show is ditching its long time home at eTV's studio 101 for a new more homely feeling studio, pictured above. Studio 101 is the same studio that used to house eNews Prime Time before that got replaced with eNews Direct (In case you did not know, the 'studio' is the actual room whilst the 'set' is the furniture. Though the two shared the same studio, they each had their own set and one would not know that they were being done from the same studio at all).

Studio 101 is also the studio that got struck by lightning a few years back, which forced Sunrise to not air for a few days.

Also, the show's graphics package gets a fresh make over, whilst the Sunrise logo itself stays the same.

The biggest change announced today is that the show is expanding to 3 hours, broadcasting live from 5:30am-8:30am. The local-languaged news bulletins that used to air in the 5:30am time slot will now be absorbed into the main Sunrise bulletin, though how this is to happen is yet to be announced considering Sunrise already has an English news reader in Marc Chase.

This is not the first time A South African breakfast show is flirting with the 5am hour (they traditionally air from 6am). When Expresso initially started, it ran from 5:30am. However, that half hour just rated poorly and was shifted to the 8am half hour.

All these changes take effect from this Monday, 6 June 2016.

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