Monday 20 June 2016

Expresso gets extended

With the SABC's COO, Hlaudi Motsoeneng, driving the growth of local content on all of the SABC's platforms, a look at SABC3's schedule for next month shows that its breakfast show, Expresso, will be expanded by thirty minutes from the early next month.

This follows just a few weeks after etv expanded its breakfast show, Sunrise, to 3 hours as well. However, Sunrise airs from 5:30am whilst Expresso will now air for three hours from 6am.

This also means that Expresso will be the last major breakfast show on air every morning as SABC2's Morning Live ends at 8am (the third hour is exclusive to the SABC News Channel).

As the channel has been mandated to expand its local content quota to 80%, Expresso's sister show, Afternoon Express, will now air an hour later from 5pm (barely the afternoon, but okay) to make room for a new talk show at 4pm.

When it rains, it pours, and there will be an even further two new daily talk shows on SABC3 come 4 July. A chat show aimed at the youth audience will air at 2pm (when they still in school). This means that the SABC will now offer three hours of back to back live, local youth content across its channels: This new yet to be named show on SABC3 at 2pm, YOTV Live on SABC1 at 3pm and Hectic Nine9 on SABC2 at 4pm.

The other new show is going to be a late night show at 10pm (which I am very excited about, even though nothing is known yet. It will be the country's first daily one hour late night show)

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