She will be leaving the SABC's flagship breakfast show, which averages over a million viewers daily throughout the country, for Gauteng's PowerFM, which is now a serious contender when it comes to attracting top notch broadcast journalists.
Prior to joining the SABC, Ayanda-Allie was a news anchor at eNCA, where she was initially a weekend anchor (one Saturday she fell asleep behind the desk, something that has become infamous) and then anchor of the channel's daily breakfast show, Morning News Today.
Then, in August 2013, Ayanda jumped from eNCA to the newly launched SABC News Channel, where she was the newsreader of Morning Live. At the time, she attributed the jump to the fact that Morning Live is seen in way more homes than Morning News Today (Morning Live is available on the second most distributed channel in the country, SABC2) and this would allow her personal brand to be elevated to levels where she can make a greater social impact through more people being aware of her (seriously. No jokes).
Other than Morning Live, Ayanda also had many other opportunities at the SABC. She anchored the channel's coverage of the State of the Nation Address, which she probably would not get to do at eNCA, and also hosted the popular Crown Gospel Awards [At the time, the searc term 'who was presenter of crown gospel awards' drove a lot of traffic to this site]. In addition to that, she also hosted a prime time chat show, Visionaries Lounge on SABC2.
Now Ayanda will be embarking on a new journey to PowerFM where she will be hosting (do you call the hosts of a news radio station DJ's or anchors?) the breakfast show, Power Breakfast, with cohost, Lawrence Tlhabane.
So far, a replacement for Paine on Morning Live is yet to be announced.
[The name is 'Ayanda-Allie Paine,' not 'Ayanda Allie-Paine.' She said she chose this name because she doesn't want her children to have double barrel surnames but she also did not want to leave behind the rich lineage of the Allie name]
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