The move comes 20 months after CNN bought out Money Magazine and Fortune's stake in the business (the business was a joint venture between the three Time Warner-owned enterprises) back in June 2014, with CNN president, Jeff Zucker, promising better synergies of the brand across all of CNN's properties, of which CNNi (DStv 401) is one.
As CNN has been cutting costs across the business, one division that has constantly been expanding is CNNMoney, which today announced further new hires in London, Dubai, New Delhi and Hong Kong.
“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said CNN International senior vice president and general manager Mike McCarthy in a statement.
When the CNNMoney brand was introduced on the US feed of CNN, various on air programmes and segments were rebranded. The same now applies to the international expansion:
World Business Today (4pm CAT, DStv 401) is now CNNMoney with Maggie Lake
The Business View with Nina dos Santos is now CNN Money View, which is a rather odd name.
Also, you can expect a few tweaks on Quest Means Business.
There have also been new titles allocated to various personalities:
Richard Quest, anchor of Quest Means Business (daily, 23:00 CAT) becomes the division's editor-at-large
John Deftarios is now the CNNMoney Emerging Markets Editor
Eleni Giokos is now formally the African business correspondent based in Johannesburg
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