Wednesday 11 February 2015

eNCA Employing Live Approval Ratings for SONA Debate

In what is described as a "a first for South African tv," eNCA (DStv 403) will be using a live tracking system for this year's SONA debate, taking place tomorrow, February 12th.

The system will be providing live feedback from a 'special' sample group that will react to evwry comment being made by the president, or to whatever disruptions happen in parliament.

The sample group were chosen randomly by an independent firm, though they contain only urban Gauteng residents, meaning they are not representitive of the entire South African population, though they do give a sort of snapshot.

They will be using a remote-like device
on which they will a knob based on what the president says: ofbtheyvlikebwhat they hear, turn up, if they don't turn down.

These fluctuations will then be added up and tracked on a minute by minute basis, providing real time perspective on what urban Gauteng residents are thinking.

If the technology seems to ring a bell to you, thatvis because it is often used by CNN during coverage of major political events like debates. At CNN, they have a live onscreen graphic throughout speeches reflecting the approval ratings, they discuss the sample group's reaction with their analysts and they actually talk to the sample group afterwards to get more in depth analysis.

It is unclear which of the above eNCA will be doing, but either way, the project that the channel is referring to as a "social experiment," seems rather exciting.

No comments:

Post a Comment