Ann7, DStv 405, available online, has added a new one hour daily Soccer World Cup Review/Preview chat show to its schedule. It is hosted by prime time sports anchor, Peter Stemmet, and airs daily in the 4pm time slot, seemingly seven days a week (with another airing in the 10am slot ffollowing Vuka Africa).
As has become the norm of this channel as well, not one word about the show was sent out ahead of time, so viewers will not know it exists. Not even its host has mentioned anything about the show on his Twitter, though he remains active on the social network. The edition on 16 June was also the first also the first to actually be featured on the channels iPlate, DStv's on screen Electronic Programming Guide, the only problem is the iPlate lists Ayesha Durgahee as its host, someone that not only does not host the show, BUT DOES NOT EVEN WORK AT THE CHANNEL!!!
[Ayesha Durgahee is a Bloomberg, DStv 411, Starsat ###, correspondent that hosts a 30 min weekly World Cup show on Tuesdays at 8pm]
One has to question the channels reasoning behind adding the show in the first place, nevermind the lack of promotion, as it faces very stiff competition from Supersport, who has the daily World Cup preview and the first thirty minutes of World Cup Soccer chat in that hour. Afterall, who will watch a second rate, dull world cup show with one host and one often irrelevant panelist when they can get visibly better coverage from the official broadcaster at the same time?
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