Supersport Adds even More Personalities to Its Already Star studded World Cup Coverage Line up

Eariler this week, Supersport quietly started rehearsals for its World Cup coverage at its Randburg studios.

Along with the previously announced and advertised names that are big in the soccer industry are local celebrities from other spheres of entertainment.

Included among these is South African singer AKA, who had previously co-hosted gaming show The Verge on Vuzu and an entertainment show on what is now Star One.

AKA and Sizwe taking pics while having their suits fitted

He is joined by  current MTV Base VJ, and without a doubt the diamond in the crown of MTV Africa's  networks, Sizwe Dhlomo, hot off the heels of the relatively successful MTV Africa Music Awards this past weekend.

Be it an audience of thousands or just a rehearsal, the talented Bonang Matheba always brings her A game.

They are joined by the fantastic Bonang Matheba, host of Mzansi Magic's Clash of the Choirs and Top Billing on SABC 3. This is not Bonang's  first World Cup she is covering as she hosted 2010 World Cup magazine show Tjovitjo on SABC 1.

Another local star joining the already impressive list is Namdi Mngoma, a previous host of Mzansi Magic's  All Access and a singer as well and also Nono Cele.

The team of AKA, Bonang Matheba, Siwe Dhlomo, Nono Cele and Namdi Mngoma take a break from  rehearsals for their World Cup show, World Cup Live on Supersport 3, for this beautiful picture.

Together, they, along with Kamza Mbata and Crystal Arnold will be the on screen team responsible for World Cup live, stylized #WorldCupLive,a World Cup magazine show that will air for the duration of the World Cup on Supersport 3 (DStv 203, Simulcast on Supersport 3HD, DStv 213 and DStv Mobile as well). The show is to air every Friday, Saturday and Sunday from 1pm all the way through to 4:30pm (you see why the necessity for the big team now?).
During what now seems to be a programming block will be other previously announced magazine shows Ola Brazil, Insights, MasterPlan and #FanFest. The last half hour of the show (4pm-4:30pm) will be a casual buildup to that day's matches.

When news of the additioanl talent joining the World Cup team broke, I wondered why Supersport has not promoted these personalities heavily as they did with their other personalities. But then I saw why they did not promote these personalities considering how big their fan bases, at least not in the traditional sense, they left it up to these stars to do it themselves. Combined, they all have hundreds of thousands of followers on social media, an audience they have been tweeting to extensively to promote their show, tweeting that costs nothing but reaches the masses and, afterall, the show is being billed as an extremely interactive show, so why not promote it on the platform that will be central to its content in any case?

Either way, not everyone is happy about the selection of the stars, as seen in this tweet:

This #WorldCupLive show...I don't know okes. AKA, Bonang and Sizwe? Uhm, what about the world cup are they gonna be talking bout? The Swag?

— Man Of The Year (@MrGanca) June 10, 2014