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| (c) Mzansi Magic |
Just last week I was speculating that Mzansi Magic Music's recently launched "flagship" show is likely to be cut back in a similar vein as Channel O's flagship show, Turn Up.
#Plscallme, the older of the two very similar shows was launched back on 21 January of this year to much fan fare with former Jam Alley Presenter V-Mash along with Nestum and Phule Welsh. The show initially ran a very odd schedule of Tuesday to Saturday: Tuesday to Friday at 9pm, Saturday at 6pm.
It now seems that the show will only air on Saturdays for the foreseeable future in the 6pm slot, which I really thought would be the worse of the slots considering people are usually out at that time on a Saturday or watching sports.
The underlying [sad] story here is Mnet's inability to actually invest time in a show that doesn't blast into newspapers and news the way their soaps like Isibaya or shows like Idols do. As a paycaster, should they even be worried about ratings? I am a firm supporter of as much local content being produced as possible, especially shows like #Plscallme or Turn Up were, even though I am frustrated that they seem to be recorded on cellphones. They provide a platform for people across different local entertainmen industries: actors, singers, entertainers were all featured on these shows. Now both only retain 20% of their original output. Mnet should really learn how to invest resources over the longterm in a project.
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